WoW Forever Merchant's Favor: How to Earn It and What to Buy
Merchant's Favor is a WoW Forever currency that you earn by filling and handing in trade crates, and spend at the trade camp vendors on profession recipes, a certification title, a toy, the Minimule pet and the Pack Kodo mount. An Apprentice crate pays 5 or 10 Favor, a Journeyman crate 10 or 20, and your first crate starts a one-time quest worth another 50. Favor stays on the character that earned it, so plan which character you farm it on.
Source | Merchant's Favor |
|---|---|
Apprentice crate, raw materials (white) | 5 |
Apprentice crate, crafted goods (green) | 10 |
Journeyman crate, raw materials (white) | 10 |
Journeyman crate, crafted goods (green) | 20 |
Shipping Label quest (first crate, once per character) | 50 |
Expert and Artisan crates | Not confirmed yet |
How to Earn Merchant's Favor
Trade Crates
Crates are the only regular source. You find them on monsters, in some chests, on dungeon monsters or on the auction house. Each crate lists the materials it needs; fill it and hand it in at a trade camp. Crafted-goods crates pay double, so if you already make cloth bolts, metal bars or engineering parts, those are your best Favor per hour.
The Shipping Label Quest
Your first crate comes with a Shipping Label that starts a quest worth 50 Favor, once per character. That is as much as five Journeyman white crates, so do it right away.
The Performance Bonus Legacy Perk
The account-wide Performance Bonus perk in the Legacy Professions tree sometimes doubles the Favor from a crate. Our Legacy guide explains how to unlock perks.
What Does Not Give Favor
Craftsman's Writs do not pay Merchant's Favor. They give reputation and silver instead. Do not confuse the two.

What Merchant's Favor Buys
Reward | Cost | Requirement |
|---|---|---|
Profession recipes | 30 to 240 | Depends on the recipe tier |
Camp tabard | 200 plus 5 gold | Exalted with the camp |
Profession certification title | 1,000 | 300 skill in that profession |
Dwarven or Orcish Tradeskill Signpost (toy) | 1,200 | Honored reputation |
Minimule pet (Packmule Treat) | 1,500 | |
Pack Kodo mount | 6,000 | Level 60 and Journeyman Riding |
Some players report that the Pack Kodo also needs Honored reputation, but the vendor data does not show it, so treat that as unconfirmed.
The Recipe Vendors
Each profession has an Alliance and a Horde vendor:
Profession | Alliance | Horde |
|---|---|---|
Blacksmithing | Stondry Darkhammer | Gor'mak |
Leatherworking | Daniel Stitchsong | Pawani |
Tailoring | Mivin Shadowweave | Jim'bek |
Engineering | Fritz Fizzle | Fizzlefuse |
Cooking | Kalsey Sanden | Aza'bek |
Enchanting and Alchemy have the most recipe options.
What to Buy First
Armor recipes for your own class. Start with the head piece, then boots, gloves and belt. They pay off while you level.
Skip early Alchemy and Engineering recipes. Most need skill 165 or higher, so the Favor sits idle.
Save for the Minimule if you want a collectible, or for the Pack Kodo if you are already at 60 with Journeyman Riding.
The 1,000 Favor title is a flex purchase for a maxed profession, not a priority.
How to Farm Merchant's Favor Efficiently
Herb crates are the cheapest to fill from the auction house.
Turn crafting skill-ups into crates. If your profession already makes bars or bolts, green crates give double Favor for work you are doing anyway.
Farm on one character. Favor does not transfer, so concentrate it where you want the recipes.
Pick up crates in dungeons. Dungeon monsters can drop them; a run through the right level range covers both experience and Favor. See all WoW Forever dungeons by level.
Max professions for Legacy too. Every profession at 150, 225 and 300 skill is also a Legacy point.
Spend Your Time Where It Counts
Professions in Forever reward patience, but nobody likes clearing the same dungeon ten times for crates. If you want the dungeon side handled, WoW Forever dungeon runs get you through with an experienced group. New to the game? Start with our WoW Forever beginner guide.
FAQ
What is Merchant's Favor in WoW Forever? A currency earned from trade crates and spent at the trade camp vendors on recipes, a title, a toy, a pet and a mount.
How do you get Merchant's Favor fast? Do the 50 Favor Shipping Label quest from your first crate, then fill crafted-goods crates, which pay twice as much as raw-material crates.
Do Craftsman's Writs give Merchant's Favor? No. Writs give reputation and silver.
How much is the Pack Kodo in WoW Forever? 6,000 Merchant's Favor. It requires level 60 and Journeyman Riding.
Is Merchant's Favor shared between characters? No. It stays on the character that earned it.
How much does the Minimule pet cost? 1,500 Merchant's Favor.