The short version: prove you understand the game at a high rating, prove you can explain it, then let the platform bring you students. The longer version runs to five concrete steps below, and an existing audience is required for none of them.
1. Decide what you actually teach
Coaches who say "I coach TFT" convert worse than coaches who say "I teach economy and tempo decisions in Platinum to Diamond". Pick the narrow thing you are genuinely better at than your rating suggests.
2. Get your proof in order
Rating history across recent sets, a match history link, and if you have them, past students or content that shows how you explain a rolldown decision. This is what the review reads first.
3. Apply through the form
One form, one review. Interviews are rare; when something reads unclear we send questions back instead.
4. Write a profile that answers "why you"
Formats, languages, specialisation, hours. Students search on exactly these filters, and a vague profile gets passed over even when the coach behind it is strong.
5. Run the first sessions properly
How the rest of your set goes is written in your first reviews. Turn up on time, give the student one habit they can apply in their next lobby, and follow up in the order chat.
What you never have to do
Client hunting, payment chasing and refund fights never reach you. Students arrive through the
coaching listings and EB24 holds the payment until the session is delivered.